The Power of Personalization + Prediction: How linking your investment accounts gives you personalized recommendations
At PortfolioPilot, we could talk about our models all day. Today, we’re going to focus on how linking your investment account to PortfolioPilot can help you combine our predictions with personalized recommendations. Together, personalization and prediction can give you actionable insights about your investments and help you achieve your financial goals.
Getting Started
Unlocking the power of personalization requires access to your real investments — what you hold and in what quantities across your accounts. We’ve heard from many users that their financial information is spread across accounts at different brokerages, their bank, and pension providers. Getting a full picture of your own financial assets can be a challenge in itself.
Simply click on the “Add Asset” on the Track page, select the ‘Securities’ asset type, and connect to your financial institutions through our trusted integration partners, Plaid and SnapTrade. When you securely log in, we can assemble a full picture of your portfolio using read-only access. We then connect our models with your account holdings. From there, we can generate automatic, model-informed recommendations to quickly and reliably give you access to suggestions and improvements. PortfolioPilot gives you robust, actionable insights into your portfolio and equips you to make better decisions for your investments.
Show me the money
Now that your account is linked, we can give you all kinds of insights into your accounts. First, we can visualize your holdings on the Track section — this includes the holdings within ETFs and mutual funds, and provide a total view of your holdings by asset class, sector, and geography. This takes out the speculation about your exposure and shows you the reality of what's in your portfolio.

From there, we can put PortfolioPilot models to work. On the Improve section, you will find various pages to help you analyze your portfolio. The Overview page will give you a breakdown of your Portfolio Score, expected performance, risk, expected dividends, and more. On the Analysis page you will find a detailed breakdown of your Portfolio Score components - Risk Match, Risk-adjusted Returns, and Downside Protection with relevant recommendations for each component. The Simulations page visualizes past events and your retirement to help you understand how your portfolio would have performed historically or in the future. Finally, you can use the Comparison page to compare your portfolio against popular indexes or even one of your own portfolio’s, providing insights such as backtests, a correlation matrix, and exposures.
From there you might be thinking, what should I do next? Our Investing Advice page has you covered.

Here we give you specific recommendations about tuning -- or the process of making small and large adjustments to your portfolio -- to optimize your returns. This can include suggestions of the specific recommendations on which securities to buy or sell to improve your portfolio.
More data, more context
Using PortfolioPilot is like having a team of data analysts, connecting great macro research and diverse data sources about the economy with the specifics of your financial goals, risk profile, and investment habits as represented within your portfolio.
PortfolioPilot can also recommend diversification opportunities. That means that rather than scouring the headlines and doing extensive due diligence, PortfolioPilot models puts data from diverse sources to work for you, in your portfolio.
PortfolioPilot recommendations are highly contextual to your account. As we learn more about your goals and risk appetite, our system can give more tailored recommendations. Remember, only you can actually implement these changes: we do not make trades or alter your financial holdings in any way. Our bet is that a few visits to PortfolioPilot will persuade you to make changes and will increase your confidence that your money is under control.
Differences from Traditional Finance
This kind of fine tuning and rebalancing are commonplace in traditional finance. Hedge funds and other asset managers, ETFs, and banks often productize these types of insights and try to sell you products at a high cost. PortfolioPilot has no hidden fees, and offers you these insights and recommendations automatically, without requiring you to take our advice or paying extra fees per trade.
If you are an investment professional or just a regular investor, PortfolioPilot can help you begin optimizing your investments in as little as ten minutes.