Disclosure: PortfolioPilot is a technology product of Global Predictions Inc, a Registered Investment Advisor. You must subscribe to receive personalized investment advice.
Tendi Alternative for Comprehensive Wealth Management
By
Alexander Harmsen
Alexander Harmsen is the Co-founder and CEO of PortfolioPilot. With a track record of building AI-driven products that have scaled globally, he brings deep expertise in finance, technology, and strategy to create content that is both data-driven and actionable.
Reviewed by
PortfolioPilot Compliance Team
The PortfolioPilot Compliance Team reviews all content for factual accuracy and adherence to SEC marketing rules, ensuring every piece meets the highest standards of transparency and compliance.
Wealth management tools come in many forms. Some focus on simplicity, others on analytics. According to a 2023 CFA Institute brief, 65% of U.S. Gen Z investors typically manage their investments or make trades using investing apps. But what many overlook is the difference between platforms that show you your balance and those that help you plan your financial future.
This article compares Tendi, a data visualization platform, with PortfolioPilot.com, an SEC-registered AI advisor. The goal is not to suggest one is universally “better,” but to show how each platform serves a distinct type of user.
Key Takeaways
Tendi focuses on visualization, not advice. It displays asset data but does not provide guidance or forecasts.
PortfolioPilot is built for decision support. It provides personalized analysis, tax-aware insights, and forward-looking modeling.
Regulation matters. PortfolioPilot operates as a registered investment advisor, while Tendi does not—meaning their roles and obligations differ significantly.
Different users, different goals. Tendi may suit those who want a clean dashboard, while PortfolioPilot is geared toward investors who want structured planning and transparency.
What Tendi Offers
Tendi’s main strength lies in its simplicity. The platform is designed to:
Pull in data from multiple accounts
Present net worth in a clear, visual format
Track performance of traditional and alternative assets
For many users, this feels refreshing—less complexity, more clarity. However, the trade-off is that Tendi does not provide personalized advice. Since it is not a registered investment advisor, it cannot issue recommendations or tailored strategies.
This means a Tendi user sees “what they own” but not necessarily “what to do next.”
Note: On its homepage (see image below), Tendi describes itself as an “AI-powered personal financial advisor.” However, Tendi is not registered with the SEC as an Investment Advisor and so is likely not allowed to give advice. We're not quite sure how they handle this issue.
What PortfolioPilot Adds
PortfolioPilot was built for self-directed investors who want more than static dashboards. Its features go beyond visualization to support real financial decisions.
Key capabilities include:
Analysis: Automatic detection of concentration risk, fee drag, and diversification gaps.
Scenario Modeling: Stress testing portfolios against inflation, interest rates, or retirement spending needs.
Tax-Aware Planning: Simulating outcomes with tax-loss harvesting or asset location strategies.
Regulated Guidance: As an SEC-registered investment advisor, it may provide personalized recommendations to advisory clients on a subscription basis
Where Tendi organizes information, PortfolioPilot interprets it—helping users align portfolios with long-term goals.
At-a-Glance Comparison
Feature
Tendi (Visualization Tool)
PortfolioPilot (AI Advisor, SEC-Registered)
Primary Focus
Data visualization and net worth tracking
Portfolio analysis, planning, and tax-aware insights
Regulatory Status
Not a registered investment advisor
SEC-registered investment advisor
Investment Tools
Displays balances and performance
Risk analysis, scenario modeling, tax planning
Personalization
Generic dashboards
Data-driven, tailored insights
Business Model
Subscription-based or freemium, non-advisory
Subscription-based, no commissions or product sales
Choosing Between Tendi and PortfolioPilot
For some users, Tendi’s straightforward interface may be enough—especially if the goal is simply to keep assets organized in one place. But for investors who want to understand the implications of their portfolio—taxes, retirement projections, concentration risks—PortfolioPilot provides an extra layer of analysis.
The difference ultimately comes down to this: Tendi answers “What do I have?” while PortfolioPilot helps illustrate “What does it mean for my future?”
Wealth tools are not interchangeable. Choosing a platform should depend on whether the goal is seeing numbers or making informed decisions with them. Investors who want clarity on future risks and opportunities may benefit from the structured insights of a regulated advisor like PortfolioPilot.
Tendi vs PortfolioPilot — FAQs
What percentage of U.S. Gen Z investors primarily use investing apps to trade or manage money?▼
Around 65% of U.S. Gen Z investors rely on investing apps for trading or managing investments, reflecting a preference for mobile-based platforms.
How does Tendi’s role differ from a registered investment advisor in terms of obligations?▼
Tendi is not a registered investment advisor, so it cannot issue tailored strategies or investment guidance. Registered advisors, by contrast, must operate under fiduciary obligations.
Does Tendi provide tax planning or projections for retirement income?▼
No. Tendi organizes asset and performance data but does not provide tax-aware planning or retirement projections.
What types of risks can PortfolioPilot automatically detect in a portfolio?▼
PortfolioPilot’s analysis highlights concentration risk, diversification gaps, and fee drag, offering investors structured awareness of portfolio weaknesses.
How does PortfolioPilot simulate the impact of inflation on portfolios?▼
Scenario modeling in PortfolioPilot tests portfolios against factors like inflation, interest rates, or retirement spending needs, helping users understand potential outcomes.
Why does regulatory registration matter for wealth platforms?▼
Registration defines whether a platform can provide recommendations. PortfolioPilot, as an SEC-registered investment adviser, may deliver personalized guidance to advisory clients; Tendi cannot.
Can Tendi display alternative assets alongside stocks and bonds?▼
Yes. Tendi tracks performance of both traditional and alternative assets, presenting them in a consolidated dashboard.
What differentiates visualization from decision support in these platforms?▼
Visualization shows balances and net worth, while decision support includes interpreting risks, modeling future outcomes, and providing tailored insights.
How does PortfolioPilot generate personalized recommendations without commissions?▼
PortfolioPilot uses a subscription model and, as a registered advisor, provides data-driven guidance without product commissions or sales incentives.
In what way do the platforms handle personalization differently?▼
Tendi provides generic dashboards, while PortfolioPilot offers tailored insights based on an individual’s portfolio and planning needs.
What is meant by “fee drag” in the context of PortfolioPilot analysis?▼
Fee drag refers to the reduction in net returns caused by investment-related fees. PortfolioPilot identifies these costs automatically within portfolios.
Does Tendi provide forecasts of portfolio growth or market conditions?▼
No. Tendi displays holdings and performance history but does not generate forward-looking forecasts or scenario testing.
How might PortfolioPilot’s tax-loss harvesting simulation help investors?▼
It models how tax-loss harvesting could impact after-tax returns, showing potential benefits of offsetting gains with realized losses.
What is the core trade-off between Tendi and PortfolioPilot?▼
Tendi answers “What do I have?” by displaying holdings, while PortfolioPilot helps answer “What does it mean for my future?” through planning and risk insights.
How do business models differ between the two platforms?▼
Both rely on subscriptions, but Tendi offers visualization only, while PortfolioPilot provides investment advice to advisory clients without commissions or product sales.
Can Tendi highlight overconcentration in a single stock or sector?▼
No. Tendi presents balances and asset distribution but does not analyze concentration risks.
How does PortfolioPilot address retirement planning differently from Tendi?▼
PortfolioPilot can project spending needs and model portfolio durability under different conditions, while Tendi focuses solely on tracking balances.
What gap does PortfolioPilot fill that many visualization apps overlook?▼
It interprets portfolio data with analysis, scenario testing, and tax-aware analysis, bridging the gap between simple dashboards and structured financial planning.
How optimized is your portfolio?
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Note: our use of the term AI refers to all artificial intelligence models used including large language models, proprietary economic models that incorporate regression or dynamic factors, and machine learning methods like supervised learning.
1. As of February 20, 2025 2. As of February 20, 2025 3. $30B Assets on Platform as of February 20, 2025. Aggregated across all plans (including the free plan). Assets on Platform represent the total value of connected and manually inputted accounts (including assets like real estate and private equity) and does not in any way represent Asset Under Management as Global Predictions does not manage any client funds.
5. Comparison made to an individual with $1M AUM, paying an "average wealth manager fee" of 1.02% based on a 2023 study by AdvisoryHQ. 1.02% * 1M = $10,200 per annum. PortfolioPilot Annual Gold pricing is $20/mo * 12mo = $240 per annum. 240/10,200 – 1 = ~98% lower. Actual fees paid to any individual financial advisor will depend on specific financial circumstances and arrangements.
7. The 1.94% referenced figure represents the average calculated monthly continuous tax-loss harvesting gain over a 4-year period from 2018-2021 in the 2024-published JP Morgan report titled "Continuous tax-loss harvesting yields more potential for tax savings" (link).
8. Case studies presented are hypothetical scenarios and intended for illustrative purposes only. They do not represent an actual client, investment or experience, but rather are meant to provide an example of the intended investment process and methodology. An individual's experience may vary based on his or her circumstances. There can be no assurance that the Firm will be able to achieve similar results in comparable situations. No portion of this case study is to be interpreted as a testimonial or endorsement of the Firm's investment advisory services. The information contained herein should not be construed as personal investment advice.
9. The financial advisor described in this marketing language is referring to you, the reader. PortfolioPilot is meant to be an aid to the self-directed investor. "Complete financial advice" refers to the fact that PortfolioPilot includes estate planning, tax optimization, net worth visualization, and scenario modeling, not just investment recommendations. See globalpredictions.com/disclosures for descriptions of conflicts of interest, use of AI, bias, and any other disclosures for Global Predictions Inc.
10. This analysis is based on data from publicly available reports, academic studies, and articles. Sources include Mullainathan et al. (2012): Study highlighting biases in financial advice and its misalignment with client interests; Morningstar (2024): Report on typical update frequencies from financial advisors; Bodnaruk and Simonov (2014): Research on the limited impact of financial expertise on investment outcomes; Financhill: Insights on hidden fees in financial advising, including expense ratios and transaction costs, as noted by Warren Buffett; Foerster et al. (2014): Study on the costs of financial advice, including average AUM fees of 2.43%.
11. $11M number calculated as 2024 YTD TLH savings study conducted across 24,000 PortfolioPilot users on November 18, 2024.
12. Based on assumptions and projections that may not reflect actual outcomes.