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HOG

Stock

HOG

Stock
Consumer Discretionary
Recreational Vehicles

Performance overview

HOG Price
Price Chart

Forward-looking statistics

Beta
0.95
Risk
37.33%

Detailed forecast

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Individual forecast components (weighted-sum)

Company Profile

Harley-Davidson is a global leading manufacturer of heavyweight motorcycles, merchandise, parts, and accessories. It sells custom, cruiser, and touring motorcycles and offers a complete line of Harley-Davidson motorcycle parts, accessories, riding gear, and apparel, as well as merchandise. Harley-Davidson Financial Services provides wholesale financing to dealers and retail financing and insurance brokerage services to customers. Harley has historically captured about half of all heavyweight domestic retail motorcycle registrations, a metric it had ceded in 2020 as it repositioned the business, and has yet to restore (at 38% in 2023). In recent years the firm has expanded into the adventure touring market with its Pan America model and into electric with the LiveWire brand.

Company info

SectorConsumer Discretionary
IndustryRecreational Vehicles
Employees7K
Market cap$4.6B

Fundamentals

Enterprise value$9.3B
Revenue$4.8B
Revenue per employee—
Profit margin7.39%
Debt to equity231.56

Security info

ExchangeNyse American
Type of shareCommon Stock
Earnings per share (EPS)$2.79
Dividend per share$0.72
Revenue per share$37.28
Avg trading volume (30 day)$40M
Avg trading volume (10 day)$39M
Put-call ratio—

Macro factor sensitivity

Growth+2.6
Credit+4.1
Liquidity-2.5
Inflation-1.7
Commodities-0.1
Interest Rates-0.9

Valuation

Dividend yield2.82%
PEG Ratio6.24
Price to sales0.65
P/E Ratio6.24
Enterprise Value to Revenue1.94
Price to book0.97

Upcoming events

Next earnings dayMay 1, 2025
Next dividend day—
Ex. dividend dayJune 2, 2025

News

Harley-Davidson Tops Q1 Earnings Estimates, Withdraws Guidance

While HOG's EPS grows year over year, revenues decline. The company withdraws its 2025 guidance amid macroeconomic and tariff uncertainties.

Zacks Investment Research (May 2, 2025)
Wall Street's Most Accurate Analysts Weigh In On 3 Consumer Stocks Delivering High-Dividend Yields

During times of turbulence and uncertainty in the markets, many investors turn to dividend-yielding stocks. These are often companies that have high free cash flows and reward shareholders with a high dividend payout.

Benzinga (April 30, 2025)
Major investor in Harley-Davidson wants CEO, two others removed from the board

A Harley-Davidson shareholder wants the motorcycle company's CEO, Jochen Zeitz, and two other board members removed. The shareholder is pushing for other Harley shareholders to vote "withhold" on their re-election.

Fox Business (April 16, 2025)
How tariffs will impact Harley-Davidson

US President Donald Trump has made tariffs a central part of his second administration, fueling trade tensions with adversaries and allies alike. Morningstar senior equity analyst Jaime Katz joins Market Domination with Josh Lipton and Wall Street Horizon head of corporate event research Christine Short to discuss the impact of potential 50% retaliatory tariffs on Harley-Davidson (HOG) motorcycles imported from the US to the European Union.

Yahoo Finance (March 31, 2025)
Can Harley Stock Rev Up To $50?

Harley-Davidson stock currently trades at about $33 per share, around 33% below its levels of $49 seen on May 17, 2021 (pre-inflation shock high), and appears to be undervalued. Harley saw its stock trading at around $30.50 at the end of June 2022, just before the Fed started increasing rates, and remains up by about 8% from those levels driven by easing inflation numbers.

Forbes (November 1, 2024)

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