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SNAP

Stock
Communication Services
Internet Content & Information

Performance overview

SNAP Price
Price Chart

Forward-looking statistics

Beta
1.51
Risk
58.05%

Detailed forecast

[disclaimer]

Individual forecast components (weighted-sum)

Company Profile

Snap owns one of the most popular social networking apps, Snapchat, claiming more than 400 million daily active users as of the end of 2023. Snap generates nearly all its revenue from advertising. While only about one quarter of users are in North America, the region accounts for about 65% of sales.

Company info

SectorCommunication Services
IndustryInternet Content & Information
Employees7K
Market cap$25.6B

Fundamentals

Enterprise value$15.5B
Revenue$5.5B
Revenue per employee
Profit margin-9.63%
Debt to equity182.18

Security info

ExchangeNyse American
Type of shareCommon Stock
Earnings per share (EPS)-$0.31
Dividend per share
Revenue per share$3.31
Avg trading volume (30 day)$298M
Avg trading volume (10 day)$386M
Put-call ratio

Macro factor sensitivity

Growth+2.6
Credit+4.5
Liquidity-1.6
Inflation-0.9
Commodities+1.5
Interest Rates-2.1

Valuation

Dividend yield0.00%
PEG Ratio22.61
Price to sales2.80
P/E Ratio22.61
Enterprise Value to Revenue2.81
Price to book6.77

Upcoming events

Next earnings dayApril 30, 2025
Next dividend day
Ex. dividend day

News

Snap CEO Evan Spiegel on Specs AR glasses

Snap CEO Evan Spiegel on Wednesday said the company's recently announced Specs glasses will be more expensive than Meta's Ray-Ban smart glasses, but "infinitely more capable." "For us to really differentiate between the sort of feature phone smart glasses versus the smartphone capability of Specs will be a real opportunity for us in the year ahead," Spiegel said.

CNBC Television (July 9, 2025)
What's Going On With Snap Shares Today?

Snap shares jump after Wells Fargo raises its price target on improved ad revenue forecasts. The company is seeing stronger subscription and ad growth, even as U.S. user engagement declines.

Benzinga (July 1, 2025)
Buy, Sell, Or Hold SNAP Stock At $9?

Snap's stock (NYSE:SNAP) rose 7% on Friday, June 27, following comments from a research institution regarding advancements in Snap's direct response advertising. This favorable news might enable Snap to surpass the consensus earnings estimate for the ongoing quarter.

Forbes (June 30, 2025)
Snap to launch smaller, lighter augmented reality Specs smartglasses in 2026

Snap on Tuesday announced its plans to release a sixth-generation of its augmented reality glasses in 2026, as competition in the smart glasses market continues to heat up.  The maker of Snapchat said that its next-generation glasses will be called Specs, breaking with the company's Spectacles branding that it used for previous versions of its wearable devices.

CNBC (June 10, 2025)
Snap's Lack of Forward Guidance Raises Industry Worries

Minda Smiley, eMarketer senior analyst, says Snap's core business shows some healthy signs despite concerns about macroeconomic "headwinds" impacting ad sales. Smiley joins Caroline Hyde and Ed Ludlow on 'Bloomberg Technology.

Bloomberg Technology (April 30, 2025)
Why Snap is 'more susceptible' to economic volatility

Snap (SNAP) didn't issue guidance for the upcoming quarter, warning of macroeconomic conditions weighing on digital ad spending. eMarketer vice president and principal analyst Jasmine Enberg joins Catalysts with Madison Mills and Freedom Capital Markets chief global strategist Jay Woods to take a closer look at what Snap signals about the digital ad space at large and what it means for other players like Meta Platforms (META) and Pinterest (PINS).

Yahoo Finance (April 30, 2025)

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