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AI Financial Advisor Comparison: PortfolioPilot vs Vanguard Digital Advisor (2025)

By
Alexander Harmsen
Alexander Harmsen is the Co-founder and CEO of PortfolioPilot. With a track record of building AI-driven products that have scaled globally, he brings deep expertise in finance, technology, and strategy to create content that is both data-driven and actionable.
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PortfolioPilot Compliance Team
The PortfolioPilot Compliance Team reviews all content for factual accuracy and adherence to SEC marketing rules, ensuring every piece meets the highest standards of transparency and compliance.

Many people still conflate “AI financial advisor” with “robo-advisor.” The reality is that PortfolioPilot and Vanguard Digital Advisor represent two distinct models: one offers fully managed automation inside a single custodian, the other provides cross-platform recommendations without taking control. This article compares the two approaches, showing how differences in execution, custody, and tax handling can significantly shape the investor experience.

Key Takeaways

  • Vanguard Digital Advisor: a discretionary robo that automatically trades and rebalances portfolios at Vanguard.
  • PortfolioPilot: a non-discretionary AI platform that analyzes all accounts and provides ongoing recommendations while leaving execution to the user.
  • Fees are structured differently: Vanguard charges an annual percentage of assets (~0.20% for index-based portfolios), while PortfolioPilot uses a flat monthly subscription with no AUM fee ($29/month or $20/month billed annually).
  • Vanguard emphasizes automation within Vanguard funds; PortfolioPilot emphasizes breadth and flexibility across custodians and asset types.
  • The core trade-off is between hands-off automation and cross-platform analysis with investor control.

Vanguard Digital Advisor: Automated Robo Inside a Single Custodian

Vanguard Digital Advisor is built around automation. Once a client enrolls in a Vanguard account, the platform:

  • Allocates investments into Vanguard ETFs or mutual funds.
  • Monitors accounts daily and rebalances automatically.
  • Provides optional tax-loss harvesting for taxable accounts.
  • Restricts client-initiated trades to maintain consistency with the plan.

The fee is approximately 0.20% annually for index portfolios (0.25% for a mix with active funds), plus underlying fund expenses. With a minimum now set at $100, Vanguard Digital Advisor opens the door to smaller accounts that previously might not have met robo minimums.

The clear appeal is convenience: for investors who want to “set it and forget it,” the robo handles transactions without requiring ongoing input. The trade-off is less flexibility and a portfolio tied to one custodian and fund family.

PortfolioPilot.com: Cross-Platform AI Guidance Without Execution

PortfolioPilot, developed by Global Predictions Inc., takes another stance. It is AI-driven advice software rather than a robo-manager. Users connect multiple accounts - brokerage, retirement, real estate, crypto, and more - and the system provides:

Pricing is a flat subscription ($29/month or $20/month billed annually), with no asset-based fees. Core tracking and analysis features are available at no cost, while premium tiers unlock tax optimization and personalized planning tools.

PortfolioPilot’s core value lies in personalization, breadth, and control. It doesn’t take custody or execute trades, meaning the investor remains fully in charge of implementation. This can be appealing to self-directed investors who want advanced analysis without ceding authority.

Why the Difference Matters

Hypothetical: Imagine a 40-year-old investor with a 401(k) at Vanguard, a taxable brokerage at Fidelity, and some real estate. Enrolling only the Vanguard account in Digital Advisor means the robo will manage that slice - but not touch the other holdings. PortfolioPilot, by contrast, can show how the Fidelity account, the 401(k), and the real estate interact, highlighting tax or diversification gaps, though the investor must execute changes manually.

So what? The choice isn’t only about cost - it’s about scope and control. Vanguard Digital Advisor may appeal to those who want a single account managed automatically. PortfolioPilot may resonate with investors who want a holistic view and are comfortable making the final call on trades.

Vanguard Digital Advisor vs PortfolioPilot — Fees, Access & Features

What is the minimum investment required for Vanguard Digital Advisor in 2025?
Vanguard Digital Advisor requires at least $100 to enroll, a threshold that enables access for smaller accounts compared with past robo minimums.
How does Vanguard Digital Advisor calculate its annual fee for index-based portfolios?
Vanguard charges roughly 0.20% of assets annually for index-focused portfolios, in addition to underlying fund expenses.
Does Vanguard Digital Advisor allow investors to trade freely once enrolled?
No. Client-initiated trades are restricted to keep portfolios consistent with the automated plan.
What extra cost applies if an investor chooses active funds inside Vanguard Digital Advisor?
Fees increase to about 0.25% annually for portfolios blending active funds with index strategies, plus underlying fund expenses.
How does PortfolioPilot charge compared to Vanguard’s asset-based fees?
PortfolioPilot uses flat pricing of $29 per month or $20 per month when billed annually, with no percentage-of-assets charge.
Does PortfolioPilot take custody of client assets or execute trades?
No. PortfolioPilot provides analysis and recommendations but leaves all execution and custody with the investor.
What types of accounts and assets can PortfolioPilot analyze in one dashboard?
PortfolioPilot can connect brokerage, retirement, crypto, and real estate holdings, assessing diversification and tax impacts across more than 30 asset classes.
How frequently does PortfolioPilot deliver personalized recommendations?
Subscribers receive monthly recommendations, along with tax impact and fee analysis across all connected accounts.
Does Vanguard Digital Advisor offer tax-loss harvesting for taxable accounts?
Yes. Vanguard includes optional tax-loss harvesting for taxable portfolios as part of its automated service.
What’s the main trade-off between Vanguard Digital Advisor and PortfolioPilot?
Vanguard emphasizes automated execution within its custodian, while PortfolioPilot emphasizes cross-platform analysis and investor control over trades.

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1: As of February 20, 2025