Soundbites and Sales Tactics: Why I Couldn’t Trust a Single Financial Advisor with My Money

Had three different independent FAs try to sell me into high risk VCTs (despite being wholly inappropriate for my goals / financial position) - all I wanted was some one-off financial modelling that I couldn't figure out in a spreadsheet. I literally gave up trying to find an FA at that point.

This is the type of advisor that deserves more than just a punch—maybe an eye gouge, a knee to the groin, or even a "people’s elbow" from The Rock.

I had a client whose mother was doing business with another advisor a couple of towns over. The daughter had a funny feeling about the advisor, so she urged her mom to transfer to me. When her mom brought in her account statements, I couldn’t believe what I saw. I had asked both the daughter and the mother what the intent of their investments was, and both agreed that the safety of the principal was a major concern.

The mom had living expenses to meet, and she was going to need to cash in some of the investments in the not-too-distant future. When I hear an 80-year-old widow tell me that she’s worried about her principal and needs access to the money in a short amount of time, I immediately think of CDs, money market accounts, or a savings account.

Well, not this advisor. No, this advisor put most of her money into different preferred stocks and long-term bonds. One of the preferred stocks had a maturity date of 2040. Now, for those of you who don’t understand how preferred stocks work, they resemble a hybrid of a stock and a bond. So, they can fluctuate like a stock and pay interest like a bond.

Well, when the time came that the mother needed the money, interest rates were fluctuating, and in just a few months' time, she saw a 30% drop in principal on those preferred stocks. When she needed to cash out those investments to generate some cash, she was taking a huge loss in principal. Sure, her investments were paying a very high dividend at the time, but that was of little comfort after taking such a huge hit on her money.

Lesson learned: If you think you need to access the money in your investments short term, don’t let an advisor con you into buying anything other than a CD.

I’ll preface that this is more of a rant and confession than anything else. I am a 29 year old “financial planner” for a major brokerage firm that I have been with for 7 years now. I am always so impressed as I scroll through this sub the savviness of the average poster - from saving strategies, bogle head inspired investment strategies, and the overall effective simplicity. In my day job as a “planner” (salesman) we are taught to muddy the waters, complicate the process, and create fear to sell simplistic and unnecessary financial services. I wish I could give real advice ( max out, index, save, etc) but that simply won’t pay the bills. Saving aggressively, maxing tax deferred accounts, and indexing is a simple yet the most effective strategy that anyone can do.

It gives me quite the morale dilemma of pursuing a career in something I don’t believe there’s real value in. In my opinion, for 95+% of folks there is no need for a financial planner/advisor. The only real value in paying for any type of financial service I see is a tax advisor for those in complex situations; but there is simply no need for a financial advisor. I love the planning side of my career, but absolutely hate the sales side, which has stalled my career progress because I have turned down promotions to avoid the majority of my income becoming commission based and to stay in the space of helping rather than selling, which is hurting my own income / FIRE goals.

If I could go back in time, I would have become a CPA or perhaps an estate planner - where real value can be provided. Anyways, I know I am preaching to the choir here but, don’t get sucked in by a financial planner/advisor.